There’s no question about Facebook Live still dominating the video content scene with the likes of YouTube, TikTok and many more.
However, you have to realise that engagement comes in different forms which is something that should be seriously considered if you want to make the most of your real estate marketing campaigns.
Whether you are taking advantage of your experience as a video content creator or your first time doing a Facebook broadcast, it is crucial that you are aware of the platform’s capabilities to help boost your business potential on social media.
How to get started with Facebook Live?
The good thing with Facebook is that you don’t have to use complicated video and camera hardware, all you need is your smartphone.
Your smartphone is the powerhouse tool that can help you take advantage of the strong marketing capabilities of social media and in this case, Facebook.
So, how can I launch Live?
There are several options.
Your personal Facebook profile
If you want an audience among your network of friends, then you can access the live option.
A Facebook page you created
If you are opting to reach out to a larger audience, then the Facebook page is the best way to do the live presentation because it is set to public by default. Since it is set to public, anyone who reacts or comments on the post could also appear in the newsfeeds of your Facebook friends as well.
Facebook group
If you want to present to a specific niche, industry or community, then a Facebook Group can be a good audience. There are numerous FB groups that are created to cater to a specific group of people, industries, businesses or organisations, so if you need a targeted audience, you can launch a Facebook live presentation through that.
All set to go live
It is important that you plan ahead before going live, so that you are better prepared as to the flow of your video stream, what topics you may be discussing, run contests to encourage your audience to stay tuned, etc.
This way you can be more focused and systematic with the flow of the video presentation.
So, the first thing you need to consider when going live via Facebook is to promote, advertise and remind your target audience perhaps a week or two before the event down to the last few days until the presentation as it will help remind people that you have an upcoming live stream.
Make a catchy headline
Studies have shown that presentations with catchy headlines are 72 per cent more likely to generate more engagement and social shares or interaction.
This is why a catchy title makes people want to go on following you. Use power words to describe your event and make other people share it more with others and make them curious about what will be in store for them during the live presentation.
Check your equipment
While it is wise to always embracer the unexpected should things happen during the live stream such as an equipment failure or your connection drops, ensuring that you have backup equipment or connection makes you confident that your backup options are there in case of emergencies.
Plan your script
Spontaneity may be a good way to practice your communication skills, having a script or an outline of items you will discuss or present can help ensure a seamless flow of dialogue without distractions or the likelihood of forgetting your thoughts in the middle of the filming process.
Your script will serve as your guide or talking points so you can have more focus on your insights or flow of thought.
When your live stream is over, you can use your video recording for post-production and upload to your website or social media channels for the benefit of those who were not able to participate in the live stream.
Answers parked questions
For your post-production, you may provide answers to those questions raised that were not answered during the live stream.
Use your video as a reference for your blog posts
You can break down some of the interesting points or insights that were discussed during the live stream and help you in researching for topics to create new and compelling content.