Now that you have established your real estate website, how about your social media marketing campaigns?
For real estate agents, social media marketing is an important and indispensable aspect of your digital marketing strategy because of its far-reaching capabilities to connect with all your past, current and future clients.
However, it’s not just about creating an account on Facebook, Twitter, LinkedIn or Instagram, but it needs well-planned marketing strategies to help you make the most out of your digital marketing drives.
You are the brand
Yes, a real estate agent is its own brand – the image or identity of your professional brand is yourself which is why you should remember to carry the burden of your name as your business.
There may be another agent with the same name as yours, but what makes you stand out from your other namesake is your personality and distinctive style in dealing with clients and leads which makes you more appealing to people.
Engage your audience
Consistency is key and engagement is critical, so make sure to plan your campaigns in a way that you engage your audience.
One of the major benefits of social media is that it allows you to communicate with your audience, where people or potential leads can ask questions and expect answers right away.
Your responsiveness and online demeanour will make you more reliable to your audience who can be assured of your services as their go-to real estate agent.
Remember, the more visible and active you are in social media, the more you are likely to become more prominent and be able to win more followers.
Share your knowledge and ideas
Do not forget to position yourself as an authority in the business and a trustworthy source of information, which will help strengthen your credibility as a real estate agent.
Educate and inform your followers through your insights and knowledge in the industry, where people rely on you and your expertise when they need it.
Your goal is to convey to your audience that you are an expert at what you do, so make the effort to invest in knowledge in the industry.
Your topics may be about real estate purchase processes, how to find great property locations, how to negotiate home purchase prices, etc.
Of course, you do not have to share everything you know, but allow yourself to be consulted by interested clients or those having questions that could help them get the best outcomes of their real estate journeys.
Make use of hashtags, they’re free
Hashtags are your best friends in social media, which lets you multiply your reach throughout the entire social media network and all over the internet.
Strategise the use of hashtags to target your audience and use hashtags that are commonly used throughout the industry such as #newhome, #realestate, #greatdeals, #openhouse, etc.
Use good quality photos
The real estate industry is a highly visual industry and clients first go by visual appeal and everything else follows.
So make sure to use only good-quality photographs and images on social media. Poor quality images will surely hurt your chances of winning clients or buyers to your property listings.
The same thing goes with your video content because it reflects your attention to detail and quality.
Make your content stands out
Whether it’s written content, descriptions or videos for your social media post, it pays to stand out from the rest. Set yourself apart by being creative and innovative, so that your followers can distinctively identify your brand.
Do your research and dedicate some time to gather data or updates and share it with your audience and followers.
Be consistent with your scheduled posts so your followers know when to look forward to your next exciting social media content.