The past several years have been very challenging and tough for many businesses and the inevitability of market changes due to the global pandemic has made adaption more essential than optional.
As market behaviours changed, so did the consumer markets all over the world.
The same thing occurred with the real estate industry and faced real-world situations that challenged the industry to its core.
What once thrived in a predominantly physically interactive and socially-inclined business atmosphere, real estate agents had to stop in their tracks when social distancing and lockdown measures were enforced, causing a sudden standstill in the conduct of businesses.
However, lessons were learned and measures were put in place to allow the industry to survive and thrive, all thanks to the industry being able to adapt and adjust to the call of the times.
Nowadays, it’s really important to be innovative and creative with your real estate marketing initiatives, which should always be relevant to the changing times.
For real estate agents, their aim is to make their listings stand out and with the massive uptake in online channels, shareable content is one of the most effective ways to promote and advertise it.
Thinking out of the box is really a vital aspect of the marketing process and here are several key trends on how you can scale your real estate marketing strategies;
Social media
There’s no doubt social media is the frontrunner in the online visibility game; mind you, the figures are astronomical, making it one of the most popular and effective platforms for any business.
Just look at Facebook alone, recent statistics reveal that there are no less than 1.5 billion users logged in everyday. Instagram, another platform currently owned and managed by Meta, boasts that no less than 500 million users are logged into it daily.
Here’s more, an average Instagram user spends no less than one hour each day engaging in content. This is why it is critical to update your Facebook, Instagram and other social networks with images and videos to stay relevant and remain visible online.
Visual appeal through photography
It’s true when they say that a picture paints a thousand words and it is something that literally holds in the real estate industry.
For instance, when you are offering a lifestyle, you can do a lot by using pictures that provide beautiful images of the location.
If you are selling property in a family-oriented community, having great quality images of parks, recreational facilities and community amenities would be a great way to showcase the property to potential buyers.
Also, having people or pets in the images can evoke a better sense of appeal among viewers or visitors as it creates a sense of reality that the property and its surrounding areas are livable and likable.
Videos are powerful
When coupled with photos, videos can increase people’s appeal for the property and make them respond better to your calls to action.
For instance, a property listed is just a walk away from the beach, but a video of a walkthrough to the beach itself opens a lot of emotions and makes the property more appealing.
This is a rising trend and has been catching on in the online sphere and imaginative property videos are getting more common and sought after by many potential home buyers from across age groups and consumer segments.
Just make sure to create videos appropriate to your market preferences and you can be assured of their interest and appeal to your listed properties.
Digital innovation
Think about it, with billions of hours logged in to the internet by users watching videos every day, you can expect that having a strong digital footprint and presence allows your brand to become a more recognisable one and always be on people’s top of mind when it comes to your field of specialisation.
The key is to take advantage of every opportunity you can get out of digital tools that are available at your disposal. It can be in the form of live or virtual streaming features embedded or integrated into your real estate website or a basic appraisal calculator to give visitors an idea of a general appraisal of the property.
Another good example is software or app that allows users to reimagine or create a virtual design based on their current home or dream home from scratch.
Be open to adapt
It is crucial to always be on top of updates and keep track of trends in the real estate industry as this is one of the best ways for real estate agents to stay relevant, competitive, and credible to their existing and potential clients.