It is important for realtors looking to generate more business during these uncertain times to utilize video and social media.
One of the keys to successful social media video content is to keep it short.
Social media feeds are scrolled through most of the time, and people have a short attention span.
The key to grabbing their attention is to make sure what you are offering is interesting, eye-catching, relevant, and helpful.
Some popular social media video ideas for real estate agents include listing walk-through, DIY ideas, home improvement tips, business spotlight videos and giveaway promotions.
Creating one might seem complicated or difficult, but once you know how easy and manageable it is, you’ll be surprised.
Videos: harnessing their power
On social media, video is powerful when it comes to engaging users.
Whenever you come up with social media video ideas for real estate, remember to keep the content varied and on-message. Keeping things fresh is important.
Your engagement may start to tank if all you post is listing videos. Keep your viewers interested and excited by adding other video content to your feed when you post a new video.
Make sure you don’t give everything away
Getting a viewer to click the play button is the first step to engaging them.
You can tell everything about your video by reading the headline.
They will be interested in the headline “what you need to know about staging your home.”.
Bring them in with your hook
You have three seconds to catch their attention before they move on to the next best thing once they hit play.
Provide a brief summary of what you will cover in your weekly tips video so they’re more likely to watch it.
Take a visual approach
You can use before and after photos when discussing photography tips, or edit in some graphs when discussing the market.
Take advantage of quality royalty-free photos you can find online to incorporate into your video.
Consistency is key
Your viewers will know when to tune in each week when you upload or livestream.
Consider starting a #WednesdayIdeas series to let people know what to expect each Wednesday.
Don’t make it too long
You should also keep your videos short due to short attention spans.
You should limit your Facebook video posts to one to two minutes, sticking to the most important points.
Make a call to action
You can get the lead once you’ve captured their attention with a call-to-action. If they haven’t already liked your Facebook page, ask them to do so or leave a comment.
Give it a boost
What’s the point in creating all of these videos if you’re just speaking into a void?
Create a Facebook ad campaign or boost your post on Facebook.
Need help? If you want to give your video the extra kick it needs, there are a variety of online tools you can use for free as well as premium software with advanced features.
Having gained some insight into how to start with social video, it’s time to get started!