Search Engine Optimisation (SEO) is a common term in marketing and business, whether online or offline.
The role of SEO is equally important in marketing agencies as well, particularly with business-to-business (B2B) marketing, especially for those who are actively leveraging on SEO for digital marketing.
It is also helpful for SEO targeting organic traffic to a website by using keywords and other methods to improve rank and placement in the search engine results page (SERP)and it plays a crucial part in boosting marketing efforts to attract more organic customers.
Here are some of the practical and effective ways to improve B2B SEO;
Develop compelling content as an effective marketing tool
Develop high-quality content that serves as a core ingredient for an effective content marketing strategy to promote your business and one that fuels your lead generation platform.
With compelling content, you have the power to provide answers to people every time they use the search engine for queries, which is the core of what search optimisation is all about- the ability to answer questions or provide solutions to common problems.
Targeted SEO to put businesses in from of high-level leaders and decision-makers
While business (B2B) and consumer (B2C) targeted SEO methods are generally similar, the difference with B2B marketing is aimed at focusing content and strategies to attract and appeal to business leaders and decision-makers.
Developing SEO strategies that are more evidence and performance-based, with special attention to global industrial and niche trends are essentially helpful and worth seriously considering.
Understanding search ranking factors
There are a couple of hundred ranking factors that influence ranking in search engines and determine which answers are displayed in the search results.
But while these factors are closely-guarded secrets by search engine developers, enterprising individuals have identified a lot of these factors that affect search ranking.
Three identified factors play a huge role in the search rankings- expertise, authority, and trustworthiness (EAT).
Establish Authority and Expertise
If you are running a business and want to attract a following or an audience, it would be smart to qualify yourself as an expert in your field. Your target audience looks at you that way and that is a reputation you need to establish for yourself, thus it will not be surprising to find your identity come out in online reviews and on social media.
Leverage your online exposure on traditional and social media channels in getting your identity associated with your industry expertise. Search engines begin to trust your insights and ideas when posting or publishing information regarding your B2B marketing campaigns.
Also, when talking about search engines, authority is built when other websites are linked to yours. Generally, websites are informally graded based on “domain authority” or DA.
Websites that are graded 50 and above are considered “trusted” and “well-known” while those that have a grade of 85 and above are the most visited sites in their respective niches.
Developing your content with SEO ranking factors
People look for content when using search engines so ensuring that you highly consider the critical ranking factors can greatly enhance your B2B marketing material ranking up the search results pages.
It is therefore critical to make sure that you strategise your B2B marketing efforts with the right SEO strategies to offer businesses the edge to boost their presence on the internet