To see is to believe. This is a guiding mantra for customers, especially homebuyers who are looking out to protect their interests when considering property acquisition.
You can’t blame them for doing so, after all, an investment in real estate property can mean their life savings and would not easily part with it without being convinced of confident about a decision they are going to make.
This is why real estate agents need to understand the mindset of customers, which is why knowing and understanding the needs of potential home buyers are really important so they can be sure to get their buy-in.
Painting the best home image through staging
Staging a home or property is critical to make it visually appealing and create a very good impression on potential buyers.
Make it clean and pristine
It is important to make sure that the property is clean and that all basic home items are functional. Plan and make sure the property is cleaned days or weeks ahead of the open house.
Create the impression that the property appears cared for and never neglected. So, when you check and see things that are damaged or broken, make sure to have it fixed.
Look out for things like broken floor tiles, loose switches, or chipped stone counters can be potential turn-offs, so make sure to have it corrected or fixed right away.
Make sure the property is clean and appealing- inside and out.
Remember, a house that appears visually enticing can sweep people off their feet.
Stay neutral or create a colour canvas
Your creative or artistic concepts may not fit well with others, so put things in perspective by making sure that your style, designs, or décor are leaning towards the neutral side. A neutral home environment may be more appealing to a wider market, so make sure you can keep it as simple as possible.
When looking to play on colours, you may choose to make use of tones that appeal to the emotions such as bright orange and yellow to energise living rooms, and lilacs, muted blues, or greys for a relaxing and calm bedroom.
Accentuate and highlight
Add a touch of value by putting on a fresh coat of paint on a room, or putting a new carpet on the floor may invoke feelings of concern or value to buyers.
Consider placing some decorative embellishments such as an antique table lamp, rustic chairs, or books on a coffee table to help spruce up a dull area in the house. You could also throw in some artwork or framed pictures on a blank wall for a bit of nostalgia.
Make it welcoming
Showcase your house to potential buyers by making them feel welcome and comfortable.
Cranking up your air conditioning system on a hot day or making your home more accessible to buyers can make them feel more welcome and associate your home with comfort and relaxation. If you are staging during the winter season, you could install warm indoor lighting or have your heating system in good working order.
Take the extra effort of beautifying or improving the facade of your home to attract more buyers to get inside and see what other surprises await them.
Interior layout
Find a good layout for your home for the open house. Arrange furniture or appliances that maximises the bare areas. You could also opt for minimalism and create a wide-open area, but with carefully-placed décor, highlights to complement the scene, and establish a balance. When possible, try to open all doors inside the property to establish the illusion of wide and functional spaces.
Also, make sure that your interiors are properly lighted. This creates an impression that you have nothing to hide and it also provides a warm feeling of comfort and refuge.