It is incumbent upon real estate agents to know the ins and outs of the industry if they want to gain an advantage in a very competitive market.
It is not just about their professional credentials and reputation, rather it is equally important for them to be adaptable to the nuances and changes that occur in the market.
To be effective in their craft, real estate agents need to know how to understand and offer the right solutions to their clients.
Just recently, an international survey involving 11,000 respondents conducted before the Coronavirus pandemic revealed what motivates most people to choose where they live.
Quality of life
This is a no-brainer.
The human need for a better quality of life tops the list of what drives people to get attached to where they reside in or be attracted to a property that they feel is the best for them.
It is the quality of life that spells the difference whether they choose to stay or move from their current place of residence.
According to the survey, quality of life accounted for a third of the transfers to and from metropolitan areas.
Among the factors cited by the respondents are affordability, area’s vibrancy, economic activity, and proximity within their places of work.
Access to recreational areas
This refers to recreational areas such as parks and playgrounds that are accessible and relatively safe for people where they can enjoy their recreational lifestyles and cultures which influence them to stay longer in their current place of residence.
Income, generational levels, and race
These are factors that help shape people’s access to amenities that promote quality of life and level of attachment. For instance, low-income groups are likely to choose their place of residence due to their quality of life.
The study also revealed that older generations are the ones who are satisfied with their current state in a metro area compared to other generations. On the other hand, Generation Z and millennials have higher social bridging capital across languages, race and class. They prefer the diversity of the metro areas for them to thrive and control their life stages.