A well-designed website is vital to building your real estate portfolio and getting more clients for your business.
Nowadays, neglecting your real estate website can largely impact your business and leave you biting the dust behind your competitors.
Issues such as a broken link or outdated information can drive away potential clients and may even cause you to lose more clients instead of attracting more.
Other than having poor content such as badly-written articles or sub-standard images, pages that have too many fonts and colours, cluttered, and not optimised for mobile devices are some of the reasons a visitor abandons a site.
But all these issues can be addressed with careful planning, design, and digital strategy.
Here are the best secrets that can help your website perform as expected.
Organised information
The proper organisation of information in your website plays a key factor in the success of your real estate website because it is an important indicator of the functionality and accessibility of your website.
But don’t worry, because this is a common issue even among seasoned bloggers or business owners.
The key is to make sure that you know your target audience because by doing so, you know where to find and place the information and resources for your audience to keep them engaged and entertained by the content that you are providing.
Your web page layouts need to be well-designed such as providing clear categories, updated information and provide easy navigation throughout your website pages.
Place yourself in the shoes of the reader and point out what their needs and wants are, then base your web design with their needs in mind.
User-friendly formatting
What most, if not all internet users want is to conveniently access and make use of website features to address their needs. This is how websites need to be designed and formatted if business and site owners want to maintain their online relevance.
The key to an amazing web design is to understand and cater to the needs of your readers. The ideal format makes good use of proper subject headings, clear and crisp font types, sub-headings, clear paragraphs, spacing, bullet points, and so on.
Content should be clear and easy for visitors to read and pages properly optimise for search to make it more accessible to readers searching for specific content topics.
Multi-device compatibility
Designing your real estate website to be compatible with both desktop and mobile devices is vital to the success of your website.
People spend a good deal of their time every day using their smartphones to access the internet and optimising pages for mobile is now a necessity instead of an option.
When having your webpage redesigned or optimised, you must test it out and see if the format and layout are compatible with mobile devices.
Rapid load speed
A website that loads slowly is a big no-no and can impact your online presence and relevance in your niche. As a general rule, website speed load should be less than five seconds lest people veer away from continuing.
Do take note of third-party plug-ins such as tracking and social media widgets that could affect your load speed.
Make sure you are always on top of this and ensure that you maintain your site load speed to continue engaging and attracting more customers to your website.
Browser consistency
This is an oft-overlooked aspect of web design, but something that needs to be carefully and seriously considered because websites could look different in various browsers. When visitors find your design not compatible with their browser in use, you could expect them to abandon your page immediately.
Work with your webpage administrator so you can ensure that your website is compatible and consistent with most, if not all, available browsers.
Smart and convenient page navigation
Convenient and smart navigation of the webpage is critical to the success of your real estate website. As a general rule, avoid using overly complicated scripts to make your pages user-friendly and load faster.
Avoid too much clutter and avoid using too many menu items to avoid confusing readers with options in navigating through your webpage.
Consistent housekeeping measures
It is critical to devote time and effort to ensure that issues that affect your website’s performance are addressed and fixed immediately. This is essential to ensuring user-friendliness for your website and add value to your readers by giving them a seamless navigation experience in your website.
Make sure to fix or remove broken links immediately to avoid causing issues to your webpage and lose the previous momentum with your readers.
Having a good website makes all the difference and could give your real estate business a tremendous boost, so make sure that you invest time and resources to make your website perform its best.