A primary consideration when it comes to designing your website is to set meaningful goals for it other than just establishing your online presence.
Several factors affect website performance and one of the primary elements is an amazing website design that can result in conversions.
If you want to start focusing on making your website gain the traction it needs then it’s high time that you develop a good design strategy for it.
Here are some vital tips to help you get the most out of conversions for your real estate website;
Use the appropriate colour profiles
Colours matter when it comes to having a good website design and surprisingly there’s a psychology behind it so being aware of it helps you understand and identify which colours are ideal for use.
Studies have shown that the colours of a website account for more than 60% in generating first impressions among readers and greatly helps in establishing brand recognition.
Colours also have a lot to do in attracting your audience demographic, cultural backgrounds, preferences, etc.
Keeping it simple
The purpose of your website is to communicate with your audience and the easier people interact with it, the more people are expected to embrace and enjoy it.
It’s not about technical complexities or feature-loaded websites that account for a huge following from the public, rather, it works best if your website caters to the needs of the greater population of your target audience.
Web designers would agree that an amazing website is one that people associate with and one that helps provide them solutions to their issues or concerns- the easier it is to interact and navigate through it, the better.
To keep it simple, your objectives must be specific and clear with the content and information structures easy to understand and navigate.
You can take advantage of white spaces to emphasise calls to action (CTA) and make them visible and accessible. You can also leverage images that tell stories so that readers don’t have to read through texts to understand a message you are trying to convey.
Remove unnecessary texts and elements that serve no purpose and replace them with functional and useful images or videos.
Do regular tests
A great way to test out your website is by doing an A/B split test to help compare the performance of your website and also help you understand what elements need to be modified or strengthened.
Another good testing method is a user test, where you enlist people to explore your website and observe and track how they react and how they achieve their intentions in your website.
Testing helps you assess the viability and performance of your site and is a great way to help you develop your online strategies.
Make your page responsive
More than half of online users around the world are using mobile devices to browse through the internet which is why making your website compatible with mobile devices is critical.
Conversion efforts must be optimised across all platforms, otherwise, you could end up getting behind your competition.
Be realistic
While computer-generated images and graphics are attractive, people are more accustomed and enticed when using real images and videos that give them the human element in your website design.
Stock images may also be helpful at times, however, abusing them can also be a turn-off for customers especially when you are in the real estate business.
The same level of concern should be granted towards content and information that needs to be truthful and factual so you can establish trust and credibility with your audience.
Don’t forget that search engines are getting smarter each day and information or images lifted from sources can easily be identified especially those without due citations.